AIGA Design Conversations

Very excited to have been part of the first conversation with my friend and colleague Bernardo Marguliss to kickstart "Design Conversations” a new podcast series by AIGA Philadelphia.

I will be in Philadelphia next week, to continue this conversation & to tell you a bit more about my story and why I think it's so important to think about how you present your work :) Hope to see you there!

Details here:



I'm super excited to launch my new online class! I teamed up with the badass ladies at BRIT+CO, to teach you how to create your first typeface inspired by your own lettering.

In this beginner-friendly class, you'll learn about going digital and setting up your letters in a font editor, so that you can type set EVERYTHING in your own font!

Early Birds Get 15% Off


WMC Fest 7

Earlier this year, I was invited to participate as a speaker at Weapons of Mass Creation, a festival that takes place in Cleveland, Ohio. The lineup was comprised by a diverse group of ten creatives including Stefan Sagmeister, Jillian Adel and myself. 

After a lot of thinking and defining the topic, it was time to get my hands dirty and prepare the presentation. I collaborated with my husband, Freddy Arenas, creating about 15 loops for the keynote, to illustrate the main ideas.

It was a great experience to participate in the WMC Fest, and I’m looking forward to my next talk in Guadalajara, México on October 22nd. Hope to see you guys there, this one will be in Spanish (YASSSSSSS!).

More information on speaking events and workshops here.

50 Books | 50 Covers

Sooo excited to have my Mark Twain Series selected as one of these year's 50 Books | 50 Covers by Design Observer. 

Image from Design Obsever's Website

Image from Design Obsever's Website

These two books were a ton of fun to create and I came up with the final design, after cooking for long a concept that wasn't really working out. It was an "aha" moment and a joy to see it transform from idea to the printed piece below.

Photo, Styling, Cover Design and Lettering by Isabel Urbina Peña

Photo, Styling, Cover Design and Lettering by Isabel Urbina Peña

Typographics Round Up

I was invited to participate in a panel about the Cooper Type program at the launch of the Typographics Magazine. Stephen Coles was the moderator and along with the four other graduates (Lynne Yun, Graham Bradley, Kyle Read and Greg Gazdowicz), we discussed “screwing up”. The result a fun and light conversation where we shared our experiences as type design newbies.  


My participation at typographics

Thursday: Typographics, The Magazine
Friday: Typelab, Analog to Digital (Demo)
Saturday: Typelab, Alphabettes Variety Show

Always Hand Drawn


I've been really interested in teaching for a while, and after TA-ing a few classes at Cooper Type and teaching a workshop at SVA I was eager to have my own class, focused on giving students a beginner's approach to hand lettering and sketching. But most of all, I wanted it to be a fun experience and affordable for people who are starting out. After a lot of planning, I finally got the ball rolling! The setup is simple: sessions are small (6 ppl max) and short (3 hours long), you can either bring your own materials or get them with your ticket. Cheese, charcuterie and wine will be served!


JUNE 12TH, 2016
4-7 PM



I hosted an awesome group of students last weekend! I couldn't be happier with the results and can't wait to see what these guys come up with next!

Check out the photos below:

From Random House to Freelance

After working in Random House for almost 3 years, I decided to change things up and go freelance full time. I hope to continue working in book covers, keep developing my lettering work and take on more typeface design projects. If you want to work together, collaborate, chat or say hi, get in touch! I'd love to hear from you!

Ciao, Suerte



I love to support a good cause or an independent endeavor whenever possible and I try each year to save some of my time for those smaller projects. In 2015, I had the opportunity to work on a pocket size (4x6in) cover design for Nouvella Books, an indie publisher dedicated to novellas. Founded by #GirlBoss winner Deena Drewis, Nouvella Books is investing in publishing emerging authors. This was an exciting job to be a part of. The cherry on top: the cover was featured in Buzzfeed's Most beautiful bookcovers of 2015 along with some really lovely work.