Hi there! I’m an Art Director originally from Venezuela running my own studio in Brooklyn, N.Y. I focus on books, lettering, typeface design and experimental handwriting.

In 2015, I was named a New Visual Artist: 15 under 30 by PRINT Magazine. I’m a Type@Cooper and ProDiseño Alumna.

In my spare time I teach, speak at conferences, draw zines and run Yes, Equal, a database of women in the creative fields.


Photograph by Freddy Arenas © 2017

Photograph by Freddy Arenas © 2017

Select Clients

The New York TimesBath & Body Works • Penguin Random House • NEW YORK HISTORICAL SOCIETY • BuckHarper Collins3.1 Phillip LimVarietyCampari

For job inquiries, questions, or just saying hi, email or fill out the form below:

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Book covers photographed by Suzi SadlerFreddy Arenas & Isabel Urbina Peña. 
Styling & Art Direction by Isabel Urbina Peña • All rights reserved © Isabel Urbina Peña 2016